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Using social proof can validate your message from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao
When you use social proof in your communication, you are leveraging the power of influence that comes from the actions and opinions of others. This phenomenon is based on the principle that people tend to follow the crowd or conform to the behavior of others, especially when they are uncertain about what to do. By showcasing positive feedback, testimonials, or endorsements from satisfied customers or respected authorities, you are providing a form of validation for your message. Social proof serves as a form of social validation that can help to build trust and credibility with your audience. When people see that others have had a positive experience or agree with your message, they are m...
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