Drive lasting change from "summary" of Switch by Chip Heath,Dan Heath
The key to driving lasting change is understanding the power of the emotional and rational sides of our brains. The emotional side, or the Elephant, is driven by feelings and desires, while the rational side, or the Rider, is focused on analysis and planning. To create lasting change, both the Elephant and the Rider need to be engaged and working together towards a common goal. One way to engage the Elephant is by appealing to people's emotions. By making the change feel emotionally significant and inspiring, you can motivate people to take action. This could involve telling a compelling story, highlighting the benefits of the change, or creating a sense of urgency. When the Elephant is engaged, people are more likely to be motivated and energized to make the change. At the same time, i...
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