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Stories are more powerful than statistics from "summary" of Made to Stick by Chip Heath,Dan Heath
Stories have a unique power that statistics lack. While statistics may provide evidence and support for an argument, they often fail to connect with people on an emotional level. This emotional connection is crucial for making ideas stick in people's minds. Stories have the ability to engage people's emotions, making them more memorable and persuasive than a list of numbers or facts. When people hear a story, they are more likely to remember it and feel connected to the message being conveyed. This is because stories activate different parts of the brain than statistics do. They engage not only our logical thinking but also our emotions, making them more compelling ...
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