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Using persuasive language can influence others' decisions from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao

The power of persuasive language lies in its ability to sway the decisions of others. By carefully choosing our words and crafting our message in a compelling way, we can influence people to see things from our perspective and take the actions we desire. This concept is deeply rooted in the principles of Neuro-Linguistic Programming (NLP) and persuasion, as outlined in the book 'Pnl + Persuasao' by Juan Carlos Naranjo Alcega, Ph. D. One key aspect of using persuasive language is understanding the psychology of communication. Our words have the power to evoke emotions, trigger memories, and shape beliefs. By tapping into these psychological triggers, we can create a sense of urgency or desire in our audience, compelling them to act in accordance with our goals. This requires a deep understanding of human behavior and the nuances of la...
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    Pnl + Persuasao

    Juan Carlos Naranjo Alcega, Ph.D

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