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Building trust is essential for longterm persuasion success from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao
The foundation of successful persuasion lies in the establishment of trust. Trust is the bedrock upon which all successful long-term relationships are built. Without trust, any attempts at persuasion are likely to fall flat. This is because trust is the key that unlocks the door to the hearts and minds of others. When people trust you, they are more open to your ideas, more willing to listen to what you have to say, and more likely to be swayed by your arguments. Building trust is not something that happens overnight. It takes time, effort, and consistency. You must show people that you are reliable, honest, and capable. You must demonstrate your integrity and your competence. You must be authentic and genuine in your interactions with others. People can sense when someone is being insincere or manipulative, and this will only serve to erode trust rather than build it. One way to build trust is through active listening. When you listen carefully to what other...
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