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Building a strong argument is essential for persuasion from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao
To be successful in persuading others, it is crucial to construct a solid argument that can effectively sway their opinions. A strong argument serves as the foundation upon which persuasion is built, providing a logical and convincing framework for the ideas being presented. Without a well-structured argument, attempts at persuasion are likely to fall flat, as the audience will not be convinced by vague or unsupported claims. When constructing a strong argument, it is important to consider the audience and tailor the message to resonate with their beliefs and values. By understanding the perspective of the person or group being persuaded, one can frame the argument in a way that is most likely to resonate with them. This involves considering their interests, concerns, and biases, and presenting information in a way that speaks to their specific needs and motivations. In addition to unders...
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