Remember, persuasion is about understanding your audience and appealing to their emotions from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Understanding your audience is crucial when it comes to persuasion. It is not enough to simply present your arguments and hope for the best. By taking the time to truly understand who you are speaking to, you can tailor your message in a way that resonates with them on a deeper level.
Appealing to your audience's emotions is a powerful tool in persuasion. People are more likely to be swayed by an argument that evokes an emotional response in them. By tapping into their emotions, you can create a connection that goes beyond just a logical argument.
When you understand your audience and appeal to thei...
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