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Cultivate a sense of desire in the audience from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
To capture and maintain the attention of your audience, you must first understand the importance of creating a sense of desire within them. This desire serves as the driving force behind their engagement with your pitch. By cultivating this desire, you are able to tap into the emotional aspects of your audience's decision-making process, leading them to be more receptive to your message. One way to cultivate desire in your audience is by presenting your ideas in a way that resonates with their needs and desires. By highlighting the benefits and value propositions of your pitch, you are able to create a sense of urgency and importance in the minds of your listeners. This sense of desire compels them to pay closer attention to what you have to say, as they are eager to learn more about how your proposal can fulfill their needs....
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