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People respond better to contrast than to facts and figures from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Contrast is a powerful tool in persuasion. It has the ability to capture attention and create interest where simple facts and figures might fall flat. When presented with contrasting options, our brains are stimulated, and we are more likely to engage with the information being presented to us. This is because contrast triggers a cognitive response that forces us to think about the differences between the options, making the information more memorable and impactful. When faced with a choice between two contrasting options, our brains instinctively try to make sense of the differences and determine which option is more favorable. This process of comparison leads to a deeper level of engagement with the information, as we are actively processing and evaluating th...
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