Audio available in app
People respond better to contrast than to facts and figures from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Contrast is a powerful tool in persuasion. It has the ability to capture attention and create interest where simple facts and figures might fall flat. When presented with contrasting options, our brains are stimulated, and we are more likely to engage with the information being presented to us. This is because contrast triggers a cognitive response that forces us to think about the differences between the options, making the information more memorable and impactful. When faced with a choice between two contrasting options, our brains instinctively try to make sense of the differences and determine which option is more favorable. This process of comparison leads to a deeper level of engagement with the information, as we are actively processing and evaluating th...
Similar Posts
Urgency: creating a sense of time pressure
Urgency is a powerful psychological trigger that can be used to create a sense of time pressure in individuals. By leveraging u...
Acknowledge differing viewpoints respectfully in your speech
When you are giving a speech, it is important to remember that you are not the only one with an opinion. Different people have ...
Embracing cultural differences in communication
In today's globalized world, it is crucial for individuals to understand and appreciate cultural differences in communication. ...
Overcome fear with preparation
Fear is a common emotion that can paralyze individuals and prevent them from reaching their full potential. However, it is poss...
Messages should be credible and believable
To make our messages stick, we must ensure that they are not only credible but also believable. Credibility is about being trus...
Emotions play a significant role in persuasion
The role of emotions in persuasion cannot be overstated. When trying to influence others, tapping into their emotions can be a ...
Structure content for logical flow and coherence
To create a presentation that resonates with your audience, it is crucial to structure your content in a way that ensures logic...
Recognizing bias and prejudice enhances critical thinking
When we talk about recognizing bias and prejudice in our thinking, we are essentially talking about being aware of our own prec...
By leveraging mental triggers, one can influence behavior effectively
Understanding how mental triggers work is crucial in influencing behavior effectively. These triggers are powerful tools that c...
Admit when you're wrong
Our natural tendency is to resist admitting when we're wrong. It's human nature to want to be right, to protect our ego and avo...