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Create tension to keep the audience engaged from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
When presenting your pitch, it is essential to create tension in order to keep your audience engaged. Tension is what grabs their attention and makes them want to know more. It is what keeps them on the edge of their seats, eager to hear what you have to say next. By creating tension, you are able to maintain the interest of your audience and prevent them from losing focus or getting bored. One way to create tension is by introducing a problem or challenge that needs to be addressed. By highlighting a specific issue, you immediately capture the attention of your audience and draw them into the story you are telling. This problem serves as the foundation for the rest of your pitch, as you gradually unravel how your solution can effectively resolv...
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