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Using reciprocity can be effective from "summary" of Técnicas de Persuasão by Adenilson Giovanini
Reciprocity is a powerful force in human interaction. When you do something nice for someone, they often feel obligated to do something nice in return. This principle can be harnessed to your advantage in persuasive situations. For example, if you provide a potential customer with a free sample of your product, they may feel compelled to reciprocate by making a purchase. This can be especially effective if the customer enjoys the sample and sees value in your product. Reciprocity works because people generally want to be seen as fair and gene...
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