Building on the familiar creates success from "summary" of The Creative Curve by Allen Gannett
Creativity, at its core, is not about coming up with completely original ideas out of thin air. Rather, it is often about building on existing concepts and putting a fresh spin on them. This concept is evident in the success of many creative endeavors, from hit songs to blockbuster movies. By taking something familiar and adding a new twist, creators are able to tap into what resonates with people while also offering something new and exciting. One key reason why building on the familiar leads to success is that it provides a sense of comfort and recognition to the audience. When people encounter something that is too unfamiliar or different, they may feel overwhelmed or even alienated. However, by incorporating elements that are already known and loved, creators can create a sense of connection with their audience. This connection can make the audience more receptive to the new aspects of the work and more likely to embrace it. Another reason why building o...
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