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Understanding the psychology of persuasion is crucial from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
To effectively persuade someone, it is essential to understand the psychology behind why people say yes. By delving into the intricacies of human behavior and decision-making processes, we can uncover the key drivers that influence people to agree with our requests. This knowledge gives us the power to tailor our approach in a way that maximizes the chances of getting a positive response. When we grasp the underlying principles of persuasion, we are better equipped to anticipate and address potential objections or resistance. By preemptively addressing these concerns, we can build credibility and trust with the ...
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