Making ideas practical and useful can increase their contagiousness from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
To increase the contagiousness of an idea, it is essential to make it practical and useful. When an idea is practical, it is easier for people to grasp and implement in their own lives. This practicality makes the idea seem more valuable, as individuals can see how it can directly benefit them. Moreover, making an idea useful increases its contagiousness by enabling individuals to share it with others more easily. When something is useful, people are more likely to pass it along to friends, family, and colleagues who could also benefit from it. This sharing of practical and useful ideas helps to spread them further and faster, increasing their overall reach and impact. Furthermore, practical and useful ideas are ...
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