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Effective salespeople listen more than they talk from "summary" of The Psychology of Selling by Brian Tracy
The most successful salespeople have a unique ability that sets them apart from others in their field. They possess the skill of listening intently and attentively to their customers. This skill is not just about hearing the words that are spoken; it is about truly listening to what the customer is saying and understanding their needs and desires. When a salesperson listens more than they talk, they are able to gather valuable information about the customer's preferences, pain points, and motivations. This information allows them to tailor their sales pitch to meet the customer's specific n...
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