Brand loyalty is built through emotional connections from "summary" of Brandwashed by Martin Lindstrom
In order to truly understand the concept of brand loyalty, we must recognize the power of emotional connections. Brands that are able to tap into consumers' emotions are the ones that are able to build long-lasting and loyal relationships with their customers. This is because emotions are what drive our decision-making process, often more so than rational thought. When a brand is able to evoke positive emotions in consumers, they are more likely to form a strong attachment to that brand. This emotional connection is what keeps customers coming back time and time again, even when there may be cheaper or more convenient options available. It is this emotional bond that sets certain brands apart from their competitors and allows them to thrive in a crowded marketplace. One...
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