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Creating a sense of reciprocity can increase persuasion effectiveness from "summary" of Persuasão by Maytê Carvalho
Reciprocity is a powerful tool in the art of persuasion. When we create a sense of reciprocity, we are essentially establishing a give-and-take dynamic with our audience. By offering something of value upfront, we are more likely to receive something in return. This principle is deeply rooted in human psychology - we have a natural inclination to reciprocate when someone does something nice for us. By leveraging reciprocity in our persuasive efforts, we can significantly increase our effectiveness. When we provide our audience with something valuable, whether it be information, a service, or a product, we are building goodwill and trust. This sets the stage for a more receptive audience, making them more likely to lis...
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