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Connecting emotionally is persuasive from "summary" of Técnicas de Persuasão by Adenilson Giovanini
To persuade someone, you must first connect with them emotionally. This is a fundamental concept in the art of persuasion. When you establish an emotional connection with your audience, you create a bond that can influence their thoughts and actions. People are more likely to be persuaded by someone they feel a connection with, someone who understands their emotions and can relate to them on a deeper level. Emotional connection is powerful because it allows you to tap into the subconscious mind of your audience. Emotions play a significant role in decision-making, often more so than logic or reason. When you connect emotionally with someone, you appeal to their emotions, m...
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