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Effective salespeople are always looking for ways to add value to their customers from "summary" of The Psychology of Selling by Brian Tracy

One of the key traits of successful salespeople is their constant focus on finding ways to enhance the value they provide to their customers. This focus on adding value is crucial in building strong, long-lasting relationships with clients. When salespeople consistently go above and beyond to meet the needs of their customers, they establish trust and credibility, making it more likely that customers will return in the future. Adding value to customers goes beyond simply selling a product or service. It involves taking the time to truly understand the customer's needs and preferences, and then offering tailored solutions that address those specific needs. By taking a customer-centric approach, salespeople can demonstrate that they are genuinely ...
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    The Psychology of Selling

    Brian Tracy

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