Consumers want control over messages from "summary" of Permission Marketing by Seth Godin
Consumers today are bombarded with an overwhelming amount of messages from various brands and businesses. These messages come in the form of advertisements, emails, social media posts, and more. With so much information being thrown at them, consumers are becoming more selective about what they choose to pay attention to. They no longer have the time or patience to sift through irrelevant or unwanted messages. This is where the concept of consumers wanting control over messages comes into play. In a world where attention is a scarce resource, consumers are seeking more control over the messages they receive. They want to be able to choose what information they consume and when they consume it. This desire for control stems from a need for relevance and personalization in the messages they receive. By giving consumers control over the messages they receive, businesses can create a more engaging and meaningful relationship with their target audience. This can be achieved through permission-based marketing, where consume...
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