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Make your content memorable from "summary" of Contagious by Jonah Berger
One of the key principles of creating content that spreads is making sure it is memorable. In order for something to be shared, people need to remember it. To do this, we need to craft our content in a way that sticks in people's minds. One way to make content memorable is to keep it simple. Complex ideas are harder to remember, so it's important to distill our message down to its core essence. By making our content easy to understand, we increase the chances that people will remember it. Another important aspect of creating memorable content is clarity. If our message is muddled or unclear, people are less likely to remember it. We need to be crystal clear in what we are trying to communicate, so that our audience can easily grasp and retain the information. Logical sequencing is also crucial in making content memorable. By presenting information in a logical order, we help our audience make sense of the content and remember it more easily. Transition words and phrases can help guide the reader through our content, making it more coherent and memorable. Consistency in tone and style is another factor that can enhance memorability. If our content is all over the place in terms of tone and style, it can be confusing and le...
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