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Consistency is crucial in engagement from "summary" of The Thank You Economy by Gary Vaynerchuk

Engagement in today's digital age is not just about posting a few times a week and calling it a day. It's about being present and active consistently, day in and day out. This is where many businesses fall short - they lack the consistency needed to truly engage with their audience. When you are consistent in your engagement efforts, you are showing your audience that you are reliable and trustworthy. You are not just showing up when it's convenient for you, but rather, you are making an effort to be present and engage with your audience on a regular basis. This consistency builds trust and loyalty with your audience, which is crucial in today's competitive business...
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    The Thank You Economy

    Gary Vaynerchuk

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