Practical value is an important factor in contagiousness from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
Practical value plays a crucial role in determining whether an idea or product will spread like wildfire. When something offers practical value, people are more likely to talk about it and share it with others. This is because practical value enhances the lives of individuals in a tangible way, making it more likely that they will want to pass on the benefits to those around them.
Practical value can come in many forms, such as saving time, saving money, or improving overall well-being. When something is practical, it solves a problem or fulfills a need that people have in their daily lives. For example, a life hack that helps people save time in their morning routine or a money-saving tip that allows individuals to stretch their budget further can be highly contagious because they offer immediate benefits that others can easily adopt.
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