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Consistency in messaging can strengthen persuasion from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Consistency in messaging is a powerful tool in the art of persuasion. When your messages are consistent, they create a sense of coherence and reliability that can strengthen your argument and increase your chances of success. Imagine you are trying to persuade someone to buy a product or support a cause. If your messages are all over the place, with conflicting information and mixed signals, your audience is likely to become confused and skeptical. On the other hand, if your messages are consistent across all channels and touchpoints, they will reinforce each other and build a more persuasive case. Consistency in messaging also helps to establish credibility and trust. When your audience hears the same message repeated consistently, they are more likely to believe in the truth and validi...
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