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Liking someone increases their persuasive power from "summary" of O Poder Da Persuasão by Robert B. Cialdini

One of the most powerful tools of persuasion is liking. When we like someone, we are more likely to be influenced by them. This is because we tend to trust and believe in people we like. When we have a positive relationship with someone, we are more willing to say yes to their requests. Liking someone increases their persuasive power because we are more likely to listen to them and follow their advice. People who are likable are able to build rapport and trust with others, which makes it easier for them to persuade others to their way of thinking. When we like someone, we are more likely to be swayed by their arguments and opinions. This is because we tend to see people we like in a positive light, and we are more likely to agree with them. In addition, when we like someone, we are more likely to be influenced by their emotions and feelings.
  1. Liking someone increases their persuasive power because it allows them to build a strong connection with others. This connection makes it easier for them to influence others and get them to say yes to their requests. Ultimately, liking someone is a powerful tool of persuasion that can be used to effectively influence others.
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O Poder Da Persuasão

Robert B. Cialdini

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