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Building rapport is crucial in persuasion from "summary" of O Poder Da Persuasão by Robert B. Cialdini
Building rapport is crucial in persuasion. When attempting to persuade someone to see things from your perspective or to take a specific course of action, establishing a connection with them is essential. People are more likely to be receptive to your ideas if they feel a sense of trust and understanding with you. One effective way to build rapport is by finding common ground with the other person. By identifying shared interests, experiences, or values, you can create a sense of unity and camaraderie. This shared connection can help bridge any potential gaps between you and the other person, making it easier to communicate and influence them. Another important aspect of building rapport is demonst...
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