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Use contrast to make your message stand out from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise

The idea of using contrast to make your message stand out is a powerful tool in persuasion. By highlighting the differences between your product or idea and others, you can make a stronger impact on your audience. This can be done through visual, auditory, or other sensory contrasts that help to draw attention to what makes your message unique. One way to use contrast effectively is by comparing your product or idea to something that is completely different. This can help to emphasize the benefits of what you are offering by showing how it is superior to other options. For example, if you are selling a luxury car, you could contrast it with a basic model to highlight the features that set it apart. Another way to use contrast is by presenting your message in a way that is unexpected or surprising. This can help to capture the attention of your audience and make them more likely to remember what you are saying. By breaking away from the norm and presenting your message in a unique way, you can make a stronger impression on your audience. Using contrast can also help to create a sense of urgency or importance around your message. By highlighting the differences between your product or idea and others, you can make it clear to your audience why they need to act now. This can help to motivate them to take action and make a decision in your favor.
  1. Using contrast in your messaging can help to make your message more memorable, impactful, and persuasive. By highlighting the differences between your product or idea and others, you can make a stronger impression on your audience and increase the chances of them taking action.
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O Código da Persuasão

Christophe Morin

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