Consistent messaging is key to successful persuasion campaigns from "summary" of The Science of Persuasion by Brad Bradshaw
One of the most critical elements of a successful persuasion campaign is the consistency of messaging. When a message is repeated consistently across various channels and over time, it becomes more familiar to the audience. This familiarity breeds trust and credibility, which are essential components of persuasion. Consistent messaging helps to reinforce the key points of the campaign and ensures that the audience is receiving a cohesive and unified message. When individuals are exposed to the same message repeatedly, they are more likely to remember it and be influenced by it. This repetition creates a sense of reliability and authority, makin...
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