Find common ground with your audience from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
To be persuasive, you must connect with your audience. One way to do this is by finding common ground. People are more likely to be convinced by someone they feel they can relate to. So, take the time to understand your audience's beliefs, values, and interests. By doing this, you can tailor your message to resonate with them on a deeper level.
When you find common ground with your audience, you build trust and rapport. They will see you as someone who understands them and their perspective. This connection makes them more receptive to what you have to say. It creates a sense of unity and shared understanding that can be very powerful in influencing their thoughts and actions.
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