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Understand the importance of trust in persuasion from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Trust is the bedrock of persuasion. Without trust, your attempts to persuade will likely fall flat. People are naturally skeptical and cautious, especially when it comes to making decisions that could impact them personally or professionally. Trust is the key to overcoming this skepticism and gaining the confidence of your audience. When people trust you, they are more likely to listen to what you have to say, consider your arguments, and ultimately be persuaded by them. Building trust is a complex process that involves a combination of factors. One of the most important factors is credibility. Credibility is the perception of your expertise, competence, and honesty. If your audience doesn't see you as credible, they won't trust you. This is why it's essential to establish your credibility early on in the persuasion process. This can be done by demonstrating your expertise, providing evidence to ...
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