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Creating a sense of urgency to motivate action from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
Creating a sense of urgency is a powerful tool in the art of persuasion. Urgency is the feeling that something needs to be done quickly, that time is of the essence. When we feel a sense of urgency, we are more likely to take action. This is because urgency taps into our primal instinct to survive. When we perceive a threat or an opportunity that may soon disappear, our brains go into high alert mode. We become focused, motivated, and ready to act. In the world of persuasion, creating a sense of urgency can be used to influence others to make decisions or take action. This can be done by emphasizing time constraints, highlighting scarcity, or stressing the importance of...
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