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Personalized marketing messages resonate more with consumers from "summary" of Neuromarketing by Patrick Renvoise,Christophe Morin
When it comes to marketing, the key to successfully engaging consumers lies in personalization. By tailoring messages to individual preferences and behaviors, marketers can create a deeper connection with their target audience. This concept is rooted in the idea that people are more likely to respond positively to messages that are relevant to them on a personal level. Personalized marketing messages not only capture consumers' attention but also resonate more with them. This is because when a message is personalized, it speaks directly to the individual, making them feel understood and valued. In turn, this evokes positive emotions and increases the likelihood of a favorable r...
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