Emotions drive product preferences from "summary" of Emotional Design by Don Norman
Emotions play a crucial role in shaping our preferences for products. When we interact with a product, our emotional responses are triggered, influencing how we perceive and ultimately choose that product. This emotional connection can be more powerful than rational considerations, such as functionality or usability. Designers must understand the emotional needs and desires of users to create products that resonate with them on a deeper level. By appealing to users' emotions, designers can create products that are not only functional but also emotionally satisfying. This emotional satisfaction can lead to increased user engagement and loyalty. Products that evoke pos...
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