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Asking for small commitments can lead to larger commitments in the future from "summary" of Maximum Influence by Kurt Mortensen

One of the most effective strategies for influencing others is to start by asking for small commitments. When you ask someone to make a small commitment, you are essentially priming them to say yes. This is because people have a natural tendency to be consistent with their past behavior. Once someone has agreed to a small request, they are more likely to agree to a larger request in the future. This concept is based on the principle of cognitive dissonance, which is the discomfort people feel when their actions are not in line with their beliefs. When someone agrees to a small commitment, they are more likely to justify that decision by aligning their beliefs with their actions. This makes it easier for them to agree to larger commitments later on. Asking for small commitments also helps to establish a pattern of cooperation and trust between you and the other person. When someone consistently agrees to your requests, they begin to see themselves as someone who is helpful and cooperative. This self-perception makes it more likely that they will continue to say yes to your requests in the future. In addition, asking for small commitments allows you to gradually increase the level of compliance you are seeking from the other person. By starting with a small request and then gradually escalating to larger requests, you are more likely to succeed in influencing the other person. This gradual progression makes it easier for the other person to say yes, as each request seems like a natural extension of their previous actions.
  1. The strategy of asking for small commitments can be a powerful tool for increasing your influence over others. By starting small and gradually building up to larger requests, you can create a pattern of consistency, cooperation, and trust that makes it more likely that the other person will agree to your proposals.
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Maximum Influence

Kurt Mortensen

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