Leveraging social connections can enhance persuasion from "summary" of The Science of Persuasion by Brad Bradshaw
One powerful way to boost your persuasive abilities is by tapping into your social network. By leveraging the connections you have with others, you can significantly enhance your ability to sway their opinions and decisions in your favor. When you utilize your social connections in the persuasion process, you are taking advantage of the trust and rapport that already exist between you and the individuals in your network. These relationships provide a strong foundation upon which you can build your arguments and influence their beliefs or actions. People are more likely to be persuaded by someone they know and trust than by a complete stranger. By leveraging your social connections, you can capitalize on th...
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