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Mapping experiences leads to more impactful design solutions from "summary" of Mapping Experiences by James Kalbach
Mapping experiences helps us to gain a deeper understanding of the people we are designing for. By visualizing all the touchpoints and interactions that users have with a product or service, we can identify pain points, frustrations, and areas for improvement. This comprehensive view allows us to see the big picture and make more informed design decisions. Through mapping experiences, we can uncover insights that may not be immediately apparent. By mapping out the user journey, we can see how different touchpoints connect and influence each other. This holistic view enables us to identify opportunities to enhance the overall user experience and create more meaningful inter...Similar Posts
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