Summary of Mapping Experiences

"Mapping Experiences" is a book written by James Kalbach that explores the process of creating visual representations of user experiences. The book emphasizes the importance of mapping out user experiences to gain a deeper understanding of customer interactions with a product or service. Kalbach introduces various techniques and tools to help professionals in fields such as user experience (UX) design and product management effectively map the user journey. The book covers topics like empathy mapping, journey mapping, service blueprints, and more. It provides a comprehensive guide for designing meaningful experiences by mapping out customer interactions and gaining valuable insights to improve products and services.