Building trust is vital in major sales from "summary" of Making Major Sales by Neil Rackham
In major sales, trust is not just a nice-to-have; it's a must-have. Without trust, the chances of making a sale decrease significantly. Trust is the foundation upon which successful sales relationships are built. It is the glue that holds the entire sales process together. When trust is lacking, potential clients are more likely to doubt the credibility of the salesperson and the value of the product or service being offered. Building trust with a client takes time and effort. It requires consistent communication, honesty, and reliability. Salespeople must show that they understand the client's needs and concerns and that they are committed to finding solutions that meet those needs. This means listening carefully to what the client has to say, asking thoughtful questions, and demonstrating a genuine inter...Similar Posts
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