Foster trust and credibility through honesty and transparency from "summary" of Selling to Big Companies by Jill Konrath
To succeed in selling to big companies, you must prioritize honesty and transparency in all your interactions. These two qualities are essential for fostering trust and credibility, which are crucial when dealing with corporate decision-makers. When you are honest and transparent, you demonstrate integrity and authenticity, qualities that are highly valued in the business world. By being upfront about your products or services, you show that you have nothing to hide and are confident in what you have to offer. This builds trust with potential customers, who are more likely to do business with someone they perceive as genuine and trustworthy. In contrast, if you are vague or evasive in your communications, you risk losing credibility and damaging your repu...
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