Authority figures can be powerful influencers from "summary" of Magic Words by Jonah Berger
Authority figures like experts, celebrities, and high-status individuals have the ability to shape our thoughts and behaviors in significant ways. Their perceived knowledge or position of influence makes us more likely to listen to what they have to say and follow their lead. In many cases, we look up to authority figures as role models and trust their opinions and recommendations. This is why brands often use endorsements from celebrities or experts to persuade us to buy their products or services. Research has shown that people are more likely to comply with requests or suggestions from authority figures, even if they are strangers. This phenomenon, known as the "authority bias," can lead us to be swayed by someone simply because of their perceived status or expertise. For example, a study found that participants were more likely to follow the instructions of a person in a lab coat, even if they were not act...
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