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Social proof can help validate the legitimacy of certain actions or decisions from "summary" of Influence by Robert B. Cialdini
Social proof is a powerful tool that can influence our decisions and actions. When we see others engaging in a particular behavior or making a specific choice, we are more likely to follow suit. This is because we tend to look to others for guidance on how to behave, especially in situations where we are uncertain or unsure of what to do. By observing the actions of others, we can gain valuable information about what is considered acceptable or appropriate in a given situation. The presence of social proof can help validate the legitimacy of certain actions or decisions. When we see that others are doing something, we are more likely to believe that it is the right thing to do. This can give us the confidence to take similar actions ourselves, knowing that we are not alone in our choices. Social proof can act as a form of social validation, reassuring us that we are making the right decision by following the crowd. ...
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