Frames can influence not only beliefs but also behaviors from "summary" of Don't Think of an Elephant! by George Lakoff
Frames are mental structures that shape the way we see the world. They are not just abstract ideas, but they have real consequences in our beliefs and behaviors. When we think in terms of a particular frame, we are more likely to accept certain ideas and reject others. This is because frames activate certain neural circuits in our brains that make us more receptive to information that fits within that frame. For example, if we frame an issue in terms of "freedom" versus "restriction," we are more likely to support policies that we perceive as promoting freedom, even if they have negative consequences. This is because the freedom frame triggers a positive em...
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