Becoming part of a group can increase the likelihood of sharing from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
When we become part of a group, we naturally feel a sense of belonging and connection with others who share similar interests, beliefs, or values. This feeling of camaraderie can significantly impact our behavior, including our likelihood of sharing information or ideas with others. Being part of a group can create a sense of unity and solidarity, making us more inclined to spread the word and share with others within our community. Humans are social beings by nature, and we tend to seek validation and approval from our peers. When we are part of a group, we are more likely to conform to the norms and behaviors of that group in order to fit in and be accepted. This desir...
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