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Brands should lead customers on a journey from "summary" of Building a Storybrand by Donald Miller
In order to truly connect with customers, brands must take them on a journey. This journey is not just a physical one, but an emotional and psychological one as well. By leading customers on a journey, brands have the opportunity to build a deeper connection with them, creating a sense of loyalty and trust that can last a lifetime. Customers are not just looking for products or services; they are looking for a story. By guiding customers on a journey, brands can provide them with a narrative that not only informs them about what the brand offers, but also engages them on a deeper level. This narrative helps customers see themselves as part of the brand's story, creating a sense of belonging and connection. Leading customers on a jou...
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