oter
Audio available in app

Brands should lead customers on a journey from "summary" of Building a Storybrand by Donald Miller

In order to truly connect with customers, brands must take them on a journey. This journey is not just a physical one, but an emotional and psychological one as well. By leading customers on a journey, brands have the opportunity to build a deeper connection with them, creating a sense of loyalty and trust that can last a lifetime. Customers are not just looking for products or services; they are looking for a story. By guiding customers on a journey, brands can provide them with a narrative that not only informs them about what the brand offers, but also engages them on a deeper level. This narrative helps customers see themselves as part of the brand's story, creating a sense of belonging and connection. Leading customers on a jou...
    Read More
    Continue reading the Microbook on the Oter App. You can also listen to the highlights by choosing micro or macro audio option on the app. Download now to keep learning!
    Similar Posts
    Understanding the basics of storytelling
    Understanding the basics of storytelling
    Storytelling is an essential skill that has been used for centuries to entertain, educate, and connect people. To become a prof...
    Make the customer experience as smooth as possible
    Make the customer experience as smooth as possible
    To simplify is to streamline the customer experience so that it flows effortlessly. This means removing any unnecessary steps o...
    Testimonials and reviews can influence purchasing decisions
    Testimonials and reviews can influence purchasing decisions
    Imagine this scenario: You're scrolling through a website, contemplating whether or not to purchase a product. As you read thro...
    Positioning helps to create a strong emotional connection with consumers
    Positioning helps to create a strong emotional connection with consumers
    Positioning is not just about creating a unique place in the consumer's mind for a product or service. It goes beyond that. It ...
    Lead by example and set high standards for performance
    Lead by example and set high standards for performance
    One of the most important principles to remember when leading a team is the idea of leading by example and setting high standar...
    Remarkable products are like purple cows
    Remarkable products are like purple cows
    In a world where consumers are bombarded with endless choices, standing out from the crowd has become more important than ever....
    Creating a business that can run without the owner is vital
    Creating a business that can run without the owner is vital
    Building a business that can operate independently of its owner is crucial for long-term success. This concept requires a shift...
    Social media influencers shape our purchasing habits
    Social media influencers shape our purchasing habits
    In the age of social media, our purchasing decisions are increasingly being influenced by individuals who have built a massive ...
    Utilize split testing to improve conversion rates
    Utilize split testing to improve conversion rates
    Split testing is a powerful tool that can help you improve your conversion rates. It involves testing different versions of you...
    Sales is a predictable science, not an art
    Sales is a predictable science, not an art
    Sales is not an art, but a science. It is predictable and can be measured and optimized like any other scientific process. By f...
    oter

    Building a Storybrand

    Donald Miller

    Open in app
    Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.