The way information is presented affects decisions from "summary" of Judgment in Managerial Decision Making by Max H. Bazerman,Don A. Moore
The way information is presented can significantly influence the decisions that individuals make. This is because the manner in which information is framed can impact how it is perceived and processed by decision-makers. For example, presenting information in a positive light can lead individuals to focus on potential gains, while framing it in a negative way may cause them to concentrate on potential losses. Moreover, the presentation format of information can also affect decisions. People tend to rely heavily on heuristics or mental shortcuts when processing information, which can be influenced by the way information is structured. For instance, individuals may be more swayed by information that is presented in a visually appealing format ...Similar Posts
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