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Leveraging social proof is effective from "summary" of Como Manipular Pessoas by Maxwell Nelson
The idea of leveraging social proof is a powerful tool when it comes to influencing people's behavior. This concept relies on the inherent human tendency to look to others for guidance on how to act in certain situations. By demonstrating that others have already chosen a particular course of action, you can persuade individuals to follow suit. When people see that a large number of their peers have endorsed a certain product or idea, they are more likely to view it favorably themselves. This is because we tend to trust the opinions and actions of others, especially when we perceive them to be similar to us in some way. By showcasing positive feedback or testimonials from satisfied customers, you can create a sense of trust and credibility around your offering. Social proof can also be leveraged thro...
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