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Scarcity: People desire things that are perceived as being in short supply from "summary" of Influence by Robert B. Cialdini
Scarcity is a powerful motivator that drives people to desire things that are seen as limited or hard to obtain. When something is scarce, we instinctively place a higher value on it, believing that it must be more valuable or desirable because of its limited availability. This concept has been used by marketers and salespeople to influence consumer behavior and drive up demand for a particular product or service. The fear of missing out on something that is scarce can lead people to make impulsive decisions and act quickly to secure their access to the limited resource. This sense of urgency is often exploited by businesses to create a sense of competition and drive up sales. Limited time offers, exclusive deals, and restricted access are all tactics used to trigger the scarcity principle and motivate consumer...
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