Establishing credibility is crucial from "summary" of Influence, New and Expanded by Robert B Cialdini
In the realm of influence, establishing credibility is paramount. It serves as the foundation upon which all successful persuasion is built. Without credibility, our words fall upon deaf ears, our suggestions dismissed without a second thought. It is through credibility that we gain the trust and respect of others, allowing us to influence their thoughts and actions. Credibility is established through a variety of means, one of which is expertise. When we are perceived as knowledgeable and competent in a particular subject, others are more likely to heed our advice and follow our lead. This expertise can be demonstrated through our qualifications,...
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