Audio available in app
Consistency in small commitments can lead to larger commitments from "summary" of Influence, New and Expanded by Robert B. Cialdini, PhD
One of the most powerful tools of persuasion is the principle of consistency. This principle suggests that once we make a small commitment, we are more likely to make larger commitments that are consistent with our initial choice. This is because humans have a deep desire to be seen as consistent in their words and actions. When we make a small commitment, we begin to see ourselves as the type of person who follows through on their promises. This concept is illustrated in a study where participants were asked to sign a petition supporting safe driving. Later, they were approached to place a large, unsightly sign in their front yard promoting safe driving. Those who had signed the petition were significantly more likely to agree to the larger request. This is because they had already made a commitment to the cause ...
Similar Posts
Sales success requires effective time management skills
Sales success is not just about making more calls or seeing more prospects. It's about using your time effectively to focus on ...
Using storytelling can captivate and persuade an audience
Storytelling has the power to captivate and persuade an audience in a way that simple data or facts cannot. When we tell a stor...
The tone of voice impacts message delivery
The way in which the words are spoken can greatly influence how a message is perceived by the listener. The tone of voice used ...
Influence can be subtle but profound
The power of influence lies not just in its overt manifestations, but also in its subtle and nuanced forms. These subtle influe...
Persuasion techniques must be ethical
The use of persuasion techniques is a powerful tool in influencing others' thoughts, beliefs, and actions. However, it is cruci...
Overcoming objections is important in persuasion
In order to be successful in persuading others, one must be able to effectively address and overcome objections that may arise ...
Recognizing the impact of emotional appeal in persuasion
Understanding the power of emotional appeal in persuasion is crucial when it comes to influencing others. Emotions play a signi...
Metaphors can make it easier to understand and remember information
Metaphors have a remarkable ability to simplify complex information and make it more accessible to our minds. By comparing abst...
Social change is possible through collective action and advocacy efforts
Social change is a complex process that involves the collective efforts of individuals working together towards a common goal. ...
Practice resilience in the face of rejection
Facing rejection is a common experience in life, especially for those who seek to persuade and influence others. It is inevitab...