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Metaphors can make it easier to understand and remember information from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Metaphors have a remarkable ability to simplify complex information and make it more accessible to our minds. By comparing abstract concepts to familiar objects or experiences, metaphors create a bridge between the unknown and the known, allowing us to grasp new ideas more easily. This process of mental mapping enables us to connect the dots between what we already understand and what we are trying to learn, making the information more relatable and memorable. When we encounter a metaphor, our brains automatically search for similarities between the metaphorical image and the concept being described. This cognitive process helps us to create vivid mental pictures that stick in our memory longer than abstract or technical lang...
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